The jacket, which is part of the latest Rita Ora collection, is the ‘softest coat ever’ according to one fashion fan
When the temperature drops, a cosy jacket is essential for keeping warm – and it’s a bonus if it’s fashionable too.
A faux fur coat is always a smart choice, as they pair well with both casual and dressy ensembles, ensuring you get maximum use out of it before storing it away for the following year.
However, it’s common knowledge that they can be quite expensive, with some faux fur jackets retailing for over £100. But style enthusiasts have discovered a ‘gorgeous’ jacket at Primark that’s significantly cheaper than other high street alternatives.
READ MROE: Primark shoppers say they ‘need’ this one thing for winter season
Fashion influencer Sasha Rose showcased the jacket on TikTok, having stumbled upon the chic piece in-store and dubbing it the ‘softest coat ever’.
The Shawl Collar Longline Faux Fur Coat in Brown is part of the Rita Ora collection, which has been a hit with shoppers recently – particularly as many of the pieces are perfect for the ongoing party season, and this coat is no exception, reports Teesside Live.
At £50, it might be slightly pricier than what you’re used to at Primark. However, when compared to similar high street options like Next’s Chocolate Brown Long Faux Fur Coat priced at £98, it’s an affordable alternative for those seeking a stylish and timeless look.
The coat boasts shawl lapels, long sleeves, and an open front, along with a sophisticated longline silhouette that’s ideal for keeping you snug and warm during chilly evenings out. It also features popper buttons on the front for extra warmth when needed.
Sasha’s TikTok clip has gone viral, amassing over 170k views, and droves of viewers are flocking to the comments section to express their eagerness to snap up the item.
One user enthused: “Primark got so many gorgeous fur coats at the mo. Got mine on their Click and Collect.”
Another, worried they might miss out, joked: “You should’ve gatekeeped.”
To find out if your local Primark has this must-have in stock, you can check here.
