Radio City moved to the beacon in 2000 and the station’s name has been emblazoned on Liverpool’s world famous skyline ever since
Bauer Media has issued an update on the iconic Radio City sign after it announced Hits Radio will leave St Johns Beacon. The tower has housed Bauer stations and its teams since 2000.
The company renamed Radio City to Hits Radio Liverpool in April, bringing an end to almost 50 years of broadcasting with that name. Bauer Media issued a statement today to confirm the station will now leave the iconic tower and broadcast its final shows there in December.
Although the company has decided to not renew the lease on the building when this expires next year, it did confirm it still leases the famous Radio City 96.7 signage. The statement provided an update on the famous sign as it said it is currently engaging in consultation with the landlord and relevant planning authorities over changing the sign to Hits Radio.
A spokesperson for Bauer Media Audio UK said: “We are incredibly proud to have been part of the vibrant history of the Grade II listed St Johns Beacon. This next step allows us to invest in facilities that better support our vision and evolving needs.
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The spokesperson added: “We are incredibly proud to have been part of the vibrant history of the Grade II listed St Johns Beacon. This next step allows us to invest in facilities that better support our vision and evolving needs.
‘The final shows from St Johns Beacon will air on Tuesday, December 24. Following this date, Greatest Hits Radio Breakfast will broadcast nationally from Bauer’s state-of-the-art Northwest hub, whilst Hits Radio Liverpool Breakfast will continue to broadcast from the city.”
Radio City moved to the beacon in 2000 and the station’s name has been emblazoned on Liverpool’s world famous skyline ever since. The rebrand is the latest in a number of recent changes for Radio City. It was announced last year its breakfast show would merge with sister station Rock FM (now Hits Radio Lancashire), while City has shared network programming with other Hits Radio stations for some time.
In a statement released in January, Gary Stein, group programme director for the Hits Radio Network, said “We are passionate about radio and the unique mix of companionship, information and entertainment that it offers and want to make sure it thrives in years to come.
“The audio landscape has evolved dramatically in recent years and, thanks to advances in digital listening, there is even more choice for audiences than ever before. By transforming into this nationally recognised brand, we’re really excited by the potential that the station has to grow. Of course, all the local news and information that we know you value remains, along with the music that you love to soundtrack your day to. It’s Radio City but with a new name!”
